When it comes to customer relationship marketing you must always honour the word relationship. The sales process begins with the relationships you have with customers! More than often sales professionals don't take the time to build authentic relationships. If that sounds familiar or you'd like to sharpen your skills then we highly suggest learning the 5 techniques below and be sure to listen to the interview we've shared.
People do business with those they Know, Like and Trust. Recognizing proper techniques and having the right skills will set you apart but you have to be open to self growth. When it comes to the 'Know and Like', well thats easy, just be a decent human and that shouldn't be a problem. But when it comes to 'Trust', that's something that plays a huge role in sales and more importantly all your relationships.
Practice the following 5 techniques to earn that trust factor:
Empathy - the ability to understand and share the feelings of another.
Reliability - the quality of being trustworthy or performing consistently well.
Competency - the ability to do something successfully or efficiently.
Integrity - the quality of being honest and having strong moral principles.
Vulnerability - the quality or state of being exposed to the possibilities of harm.
Nail down Empathy and all the others pieces fall into place!
Now enjoy this interview with the author of the book Heart & Sell; Shari Levitin, as she and Kody Bateman give you an in-depth look at the techniques mentioned above.
PS: If you'd like to send tangible touches of appreciation then CLICK HERE to learn about a system that will help you become top of mind to your customers, colleagues, friends and family.